Yi Hai's core values ​​are: 

Right and wrong - User-yes, with their non-

Development concept - the spirit of entrepreneurship and innovation 

Interest - One person alone win 

 

"Forever user-yes, with their non-" right and wrong is the power to create users should sea. 

Sea should always user-yes, not only to meet the needs of users, but also to create user demand; person should never think of non-sea, only to think of non-constant self-denial, to challenge themselves, to reinvent themselves - to change the system to achieve change, change in the win. 

Both the formation of intrinsic genetic characteristics of sustainable development should be the sea: do not change because the world changes, adapt to the times and replication. 

This gene plus each person should sea "two hit" (entrepreneurship and innovation) spirit, the ability to form the core features of the sea should remain competitive in the ever-changing market: the world is changing more intense, the user changes sooner, heritage The longer. 

 

Entrepreneurial and innovative spirit of two invasive sea culture should be the same gene. 

Yi Hai same concept is both gene concept of personal development guidelines, but also constraints on employee values. "Forever user-yes, with their non-" concept with two individual genes require employees to create spirit. 

That entrepreneurial spirit of entrepreneurship, the sea should encourage every employee should have the entrepreneurial spirit, becomes independent from the operating business, make the impossible possible, to become their own CEO; 

The nature of the spirit of innovation is to create differentiated value. Create differentiated value comes from creating new user resources. 

Two creators emphasize the spirit of the core is locked first competitive goal. Adhere to the same goal, but the goal should be to achieve the vision of an open, effective integration, the use of all resources. 

 

One person alone should be a win-win concept of interest is the sustainable management of sea protection. 

The sea is the sea should be advised to all stakeholders, including employees, customers, shareholders. Network era, should the sea and sub-suppliers, partners together to form a network of organizations, forming a community of interests, win share and create value. Only sustained win-win situation for all stakeholders, should be possible to achieve sustainable sea. To achieve this goal, should sea ongoing business model innovation, and gradually formed and perfected with a suitable sea featuring one single one win-win model, "person" that has two employees to create the spirit; "single" that users value. Each employee to create independent management body in different values ​​for the user to realize their own value, corporate value and shareholder value naturally be reflected. 

Each employee contracts established by adding independent management body with the user, from the management to self-management, self-management from the business to achieve "independence, autonomy, self-propelled," which is humanity fully released. 

One person alone win mode provides opportunities for employees fair, the results of fair mechanism platform to play two record for each employee to provide spiritual resources and mechanisms of protection, so that each employee can take the initiative in the form of self-organization and innovation, to change the system change, change in the win.